Purpose: Brewing a high-quality life

Vision: Fostering a world-class enterprise, building a world-leading brand

Core values: Aromatic Product, Persistent Integrity and Harmonious Community

Corporate spirit: Devote to Moutai to win glory for the motherland.

Quality philosophies: Honor the principles, abide by the rules, stick to the craftsmanship, store enough aged baijiu, and never sell freshly brewed baijiu.